February 4, 2010
· Filed under Energy Efficiency
Some of the UK’s largest cultural venues may have to join the CRC Energy Efficiency Scheme. Says their website:
“Starting in April 2010, the Carbon Reduction Commitment (recently renamed the CRC Energy Efficiency Scheme) is the UK’s first mandatory carbon trading scheme. The initial phase of the Carbon Reduction Commitment will be compulsory for organisations that consume over 6,000 MWh (6,000,000 kWh) of half-hourly metered electricity during the period from January 2008 to December 2008. At today’s prices, this is roughly equivalent to total half hourly electricity bills of approximately £500,000 per year.
The aim of the Carbon Reduction Commitment is to reduce the level of carbon emissions currently produced by the larger ‘low energy-intensive’ organisations by approximately 1.2 million tonnes of CO2 per year by 2020. As a Climate Change Bill committment, the scheme is aiming for a 60% redution in CO2 emissions by 2050.
The Carbon Reduction Commitment will cover both public and private sector organisations. At present, the carbon reduction scheme is expected to affect approximately 5,000 organisations in the UK. In doing so, it is anticipated that the scheme will affect 25% of total business sector emissions within the UK.
The scheme will work in tandem with the existing European Union Emissions Trading Scheme and Climate Change Agreements. As a result, where emissions have been captured by the EU ETS and CCA, these emissions will not be captured by the CRC. In essence, the CRC is targeted at low energy-intensive users. The Climate Change Bill also sets the enabling powers for the Carbon Reduction Commitment and sets out the role of the Climate Change Committee that will oversee much of the CRC scheme. While the scheme doesn’t officially start until April 2010, many organisations will need to make preparations before that date to ensure that they comply with all legal requirements and fully participate in the scheme.”
If you think you may be required to join this scheme, get in touch.
January 28, 2010
· Filed under eventcasting, webcasting · Tagged ambition scotland, blether media, envirodigial, eventcast, getambition, hannah rudman, kyle Macrae
The AmbITion Scotland eventcast of the first Getting Digital event, live in Edinburgh on 28th January 2010 and live online, is also available on demand. You can watch the event at your leisure here! Scottish Arts Council simultaneously released their press release about the AmbITion Scotland programme – read that here.
As well as participating with the day through Twitter – #getambition – online audiences also participated with the event through online chat.
Talks by Hannah Rudman Lead Consultant on AmbITion Scotland, (and Envirodigital director!) and keynote Kyle McRae of Blether Media are both available.
To get easy access to the eventcast on demand – signup and follow the onscreen instructions, you’ll receive a link via email from us to activate your account. Login to watch.
January 2, 2010
· Filed under 21st C cultural organisations, Energy Efficiency, new technologies · Tagged Energy Efficiency, mobile phones
Forecasting for the year ahead, I’m gazing into Envirodigital’s crystal ball enhanced laptop to suggest what the enviro digital developments will be over 2010…
Installing a smart meter will be a trend for 2010. If you’ve got the data about what energy you’re using, then it’ll encourage better energy saving behaviour – smarter human behaviour.
We may begin to see more organisational smart grids emerging too. IPv6 means that trillions of IP addresses have become available: enough for devices to have one each. This means that you’ll be able to collect and analyse data about the energy usage of individual devices/elements in your organisation, and send them instructions to turn off/charge now/etc.
We might begin to see the emergence of a national smart grid: energy will be costed according to demand levels as well as for usage, so with our organisational smart grids telling us when we’re using the most power, we might be able to buy it at a cheaper time. Scheduling technical rehearsals to coincide with a low cost time zone could achieve great cost savings, for example.
Installing self-sufficient energy creating technologies would then mean that organisations might be able to sell back to the grid excess energy generated.
Mobile phone numbers are still on the rise, and people will start to do more with them. How is this good for the environment? Surfing the web for an hour on a mobile phone generates c. 0.5g carbon. The same activity on a laptop will generate c. 400g carbon. Due to the potential number of them being in the world, Mobile phone manufacturers are working far harder than computer manufacturers to ensure that the casing and components are more recyclable and biodegradeable too.
December 23, 2009
· Filed under Uncategorized · Tagged cloud computing, envirodigital, Environmental Sustainability
If you’re looking to create organisational efficiencies and reduce costs around IT, now is the time to start looking at and trialling enterprise cloud computing. Running a company IT set-up demands office applications, storage for your data, a network, a computer each, back-up, upgrades and IT support if the IT set-up is business critical (which increasingly it is!). All of these elements have to work together; cost money; and use significant amounts of energy. Cloud computing services are services like Google Apps/Docs/Wave, Microsoft Azure, Apple’s MobileMe, Amazon’s EC2 and many more.
Cloud computing is a different way of running your IT set-up. Applications run in “the cloud”, which means on a shared data centre, on the internet – think of the difference between Gmail (run in the cloud) and Microsoft Exchange (run locally). You plug into cloud computing by going online, logging in, customising it and using it like a utility.
Benefits:
• Faster to get started
• Costs less – you don’t need to pay for people, products and facilities to run the applications
• Don’t need a tech team to keep it up and running and updated
• Don’t need servers and storage and back up (Google’s back up systems for example, are likely to be far better than a cultural organisation can deliver itself)
• More scaleable and secure
• Reliable – based on the architecture of multi-tenancy: there is not a copy of the application for each business using it, there is just one application, shared by everyone. This is customisable and will benefit from new features, that will get added automatically.
Risks:
• Not all apps work in the cloud yet (but they will soon), so you’ll need to run a mixture of apps on local computers and on the cloud. This means that the processing power of the local machine can be reduced significantly though, so you will be able to use cheaper, smaller, less power-hungry devices – a long-term benefit.
• You don’t buy items (servers, software) once. Rather, you pay a predictable monthly subscription. This will mean a change in accounting systems.
• You need a good broadband bandwidth: upstream and downstream. This may mean investing in a 1:1 uncontended ADSL connection. Although a standard 8mb connection sounds a lot, it will be contended, so factors including the time of day, number people/other businesses using an exchange at a given time, the distance of your office from the exchange and other technical issues mean that it is likely that you will get significantly less than 8Mb broadband. Your ISP may also throttle your speed at certain times of day – this applying to broadband services marketed as “unlimited subject to a fair usage policy”.
So my advice for now is: think about all of these issues, and begin to research and run trials: most services allow a trial period, and this does not tie you into making changes. Check your broadband’s real capability out using an online speedtester. Moving to cloud computing will demand a significant amount of commitment and energy (read AmbITion’s How To… ensure your IT project doesn’t fail for top tips!). Cloud computing will also create significant cost and sustainability benefits.
For resources on cloud computing, including everything referenced in this article, click here.
November 30, 2009
· Filed under 21st C cultural organisations · Tagged AMA, getambition, hannahrudman, nationaltheatrewales
Envirodigital, for AmbITion, produced an eventcast of the keynotes at the Arts Marketing Association Digital Marketing Day on 30.11.09!
Envirodigital produced an interactive eventcasting live from Sadlers Wells! 70 people tuned in online to hear and watch keynotes Jim Richardson of Sumo Design and John McGrath of National Theatre Wales.
You can watch the eventcasts still, available on demand here.
November 13, 2009
· Filed under 21st C cultural organisations, Carbon offsetting, envirodigital communities, new technologies · Tagged envirodigital, envirodigital communities, National Theatre Wales
Envirodigital client National Theatre Wales launched their programme last week via webcast!
They have also been increasingly busy establishing their wider webpresence – today they have 1058 Facebook fans, over 100 Twitter followers @NTWtweets, a YouTube Channel and of course the ever-growing membership of the online social network.
The depth of the participation and interaction and the quality digital assets are excellent: a real best practice exemplar: well done NTW team, social network gurus Native, top web developers Hoffi, stellar film makers wideload, pithy Communications Consultants Stop The Pigeon, and elegant branding and graphic designerss, Elfen. Its been a pleasure working with you all
)
October 27, 2009
· Filed under 21st C cultural organisations, Art responds to climate change, Carbon offsetting, Environmental Sustainability, Sustainable ability, envirodigital communities · Tagged envirodigital, envirodigital communities, National Theatre Wales, theatre
Our client, the new National Theatre Wales, are launching their opening programme on 5th November 2009. It’ll be a big bang for a number of reasons: its Bonfire Night or Guy Fawkes’ Night in the UK, so there will be fireworks. There will also be a new destination website to visit where you can find out what’s on and buy tickets Update: here it is, beautiful and built on drupal!

(the huge online community that we’ve grown organically over the past year will be just a click away, and is still growing in numbers, depth and activity daily).
The final big bang will be the style of the launch: rather than hiring an expensive venue to which the press and VIPs have to travel, NTW are instead webcasting the programme launch, hoping that journalists will NOT make the journey to Cardiff, but will watch the news unfold online and so help NTW achieve its environmentally sustainable aspirations. Don’t expect a fancy brochure either: the only paper NTW will print is a (very beautiful!) newspaper. And that will be available digitally too, so if you can’t pick it up in person, don’t expect to receive one in the post [eco choices, not post strike reasons
)].
Read John McGrath’s blog about the launch for all the details, and HUGE congratulations to John and all the NTW team from Envirodigital – we’re so proud that you stuck to all your original aspirations, and thrilled that we could help you make them realities!
October 12, 2009
· Filed under 21st C cultural organisations, envirodigital communities · Tagged crowd in the cloud, envirodigital, envirodigital communities, nati, National Theatre Wales

So what? You might think – loads of organisations have 1000 members in their online social networks. But National Theatre Wales is an organisation that hasn’t yet announced its programme (5th Nov ‘09) and doesn’t begin showing work to audiences until next year. The community has grown organically, and we haven’t marketed it at any point, either. Every member has been personally welcomed by a member of the NTW team. It’ll be thrilling to see what happens once audiences start to engage with the network, as currently the make up of members could probably be defined as “fans and professionals”. The network has its own feel and personality right now: a place for colleagues to debate and develop work. We’re about to launch some research that will enable us to gather even more feedback from the network’s current members about how they feel and what they would like to experience more of.
The network however is likely to change! The destination website will launch publicly on 5th November: this site particularly to let people know what’s on and how to buy tickets, as well as pulling in content from the network. We will also be signposting people (audiences) back out to the community, and once they’re there, I think we’ll see a slight change in tone: audiences will be wanting to rate/rant/rave about the brilliant theatre they will have seen, and introduce us to their own creativity. What I hope is that the initial network listens and welcomes – what could be a more attractive proposition to a newbie!
September 10, 2009
· Filed under Uncategorized
On Friday 2nd October 2009 Manchester Camerata will give a performance on a European stage without incurring air miles, without CO2 emissions….without even leaving Manchester.
The orchestra will play a collaborative concert with Venetian ensemble ExNovo using the power of Manchester’s high-speed broadband network.
PROGRAMME
MICHELE DALL’ONGARO Green Piece (joint piece—world premiere)
OLIVER KNUSSEN Processionals (Manchester Camerata broadcast to Venice)
LUCA MOSCA Five Small Scherzos (ExNovo broadcast from Venice)
CHARLES IVES Unanswered Question (Manchester Camerata/trumpet in Venice)
A live synchronised performance by Manchester Camerata and the Venetian ensemble Ex Novo will be relayed to the 2009 World Forum on the Environment in Venice, via the internet. Manchester Camerata will perform their contribution live at 12.45pm GMT, linking in over the internet with Ex Novo, who will be playing simultaneously at Venice Conservatoire. The resulting performance will be broadcast live to leading experts on the environment, Nobel Laureates and Ministers in the Doge’s Palace, Venice.
You are invited to join us for this remarkable event which will simultaneously demonstrate the capabilities of Manchester’s broadband network, the power of music to address social issues and the Camerata’s status as a key player in cementing Manchester’s profile as a global city of music.
DATE Friday 2 October 2009
TIME 12:45pm
VENUE Cosmo Rodewald Concert Hall, Manchester University
Tickets for this unique event are free. Email Rob Shaw, Head of Development, stating how many you require.
MDDA has been working with the Camerata to help make this unique event possible.
Thanks to Adrian Slatcher from MDDA for writing this piece.
August 25, 2009
· Filed under 21st C cultural organisations, Environmental Sustainability · Tagged envirodigital, Environmental Sustainability, Visual arts
VAGA & engage are running Climate Change and the Visual Arts event, as part of the
Edinburgh Art Festival, looking at how visual arts organisations can address the issue of global warming both as ‘institutions’ and working with artists. Click here for more info.